Get Qualified Roofing Leads in Your Area
Compare the top lead generation platforms for roofing contractors. Find the right source for exclusive, high-intent leads that convert.
Why Lead Generation Matters for Roofers
The roofing industry is competitive. A consistent pipeline of qualified leads is the difference between a booked schedule and empty trucks. Here's how the top platforms compare.
| Company | Cost per Lead | Exclusive/Shared | Coverage | Specialty | Typical Close Rate |
|---|---|---|---|---|---|
| Modernize | $25–$75 | Shared | Nationwide | Multiple home services | 10–15% |
| Roofle | 5% commission (up to $1,000/roof) | Direct | Growing | Online roof quoting | 20–30% |
| Service Direct | $50–$150 | Exclusive | Major markets | Roofing & home services | 25–35% |
| HomeAdvisor (Angi) | $25–$200 | Shared | Nationwide | All home services | 8–15% |
| Inquirly | Varies (pay-per-call + pay-per-lead) | Mixed | National | Home services | 15–25% |
| Networx | $30–$100 | Exclusive | Major markets | Contractor-first platform | 20–30% |
Detailed Platform Reviews
Modernize
$25–$75 per lead · Shared · Nationwide
Pros
- High volume of leads
- Nationwide coverage
- Easy onboarding
- Multiple trade types
Cons
- Shared leads (3-4 contractors per lead)
- Lower close rate due to competition
- Variable lead quality
Roofle
5% commission (up to $1,000/roof) per lead · Direct · Growing
Pros
- Homeowners see pricing upfront
- Higher-intent leads
- Commission-based (pay on close)
- Innovative platform
Cons
- Newer platform, still expanding
- Requires transparent pricing
- Not available everywhere yet
Service Direct
$50–$150 per lead · Exclusive · Major markets
Pros
- Exclusive leads (no competition)
- Higher close rates
- Pay-per-lead model
- Roofing-focused
Cons
- Higher cost per lead
- Limited availability in some markets
- Minimum spend requirements
HomeAdvisor (Angi)
$25–$200 per lead · Shared · Nationwide
Pros
- Massive lead volume
- Well-known brand
- Nationwide coverage
- Various home services
Cons
- Highly shared leads
- Inconsistent lead quality
- Annual membership fees
- Price increases over time
Inquirly
Varies (pay-per-call + pay-per-lead) per lead · Mixed · National
Pros
- Pay-per-call option (higher intent)
- Flexible pricing models
- Home services focus
- High payouts for publishers
Cons
- Newer in roofing vertical
- Variable volume
- Requires testing to optimize
Networx
$30–$100 per lead · Exclusive · Major markets
Pros
- Exclusive leads
- Contractor-friendly platform
- Good lead quality
- Reasonable pricing
Cons
- Smaller volume than Angi/Modernize
- Not available in all markets
- Less brand recognition
Shared vs. Exclusive Leads: Which Is Better?
Shared Leads
Multiple contractors receive the same lead. Typically 3–4 companies compete for the same homeowner.
- Cost: $15–$75 per lead
- Close rate: 8–15% typical
- Best for: Contractors who are fast responders and competitive on pricing
- Watch out for: Speed matters — the first contractor to call often wins
Exclusive Leads
Only you receive the lead. No competition from other contractors on that specific homeowner.
- Cost: $41–$150+ per lead
- Close rate: 20–35% typical
- Best for: Contractors who want higher conversion with less competition
- Watch out for: Higher cost per lead, but often better ROI
Ready to Grow Your Roofing Business?
The best lead source depends on your market, budget, and business goals. We recommend testing 2–3 platforms to find what works best for your company.
Have questions about lead generation for your roofing business? Contact us.